Blue ocean strategy tools We’ll introduce you to a blue ocean tool to help you analyze and manage your corporate portfolio. Includes Blue ocean leadership uses analytic tools like the Leadership Canvas and the Blue Ocean Leadership Grid to make this happen. %PDF-1. Its basic component is the Value Curve, a simple graphic view of a company’s relative performance across the factors determining competition in its industry. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Currently, with over twenty Harvard bestselling cases. Analytical Tools & Frameworks • Essential for development of blue ocean strategy • Systematic & actionable as competing in red waters • Ensure risk minimization. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities Get started with new market creation with our live, interactive, expert-led program. and key analytical tools and frameworks such The official Blue Ocean Strategy online course with AI Navigator. ∗Competitive Advantage - Porter’s Five Forces ∗Blue Ocean Strategy is a: ∗Value Innovation Strategy – competes in an uncontested market space ∗“Combination Strategy ”: pursue differentiation while controlling costs. The challenge of execution exists, of course, for any strategy. Learn blue ocean strategy. However, considering the high level of uncertainty in the blue ocean, they are practically PDF | On Apr 1, 2012, Ibrahim Rawabdeh published Blue Ocean Strategy as a Tool for Improving a Company's Marketing Function: The case of Jordan | Find, read and cite all the research you need on Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. A blue ocean strategy is a tool used to gaining a competitive advantage, it is a strategy used to create a uncontested market space and make the competition irrelevant. Get started with new market creation with our live, interactive, expert Blue Ocean Shift is the indispensable and much-anticipated follow-up to Blue Ocean Strategy, the classic and global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. The definitive guide to shift you, your team, and your organization to new heights of confidence, market creation, and Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth By Chan Kim and Renée Mauborgne. Throughout the world Blue Ocean Strategy is now recognised as best practice in strategic planning and change management. Here's a quick intro to some of the main ones: Value innovation framework: This is the cornerstone of the Blue Ocean Strategy. Get started with new market creation with our live, interactive, expert-led Red Ocean vs Blue Ocean Strategy; Value Innovation; Strategy Canvas; Buyer Utility Map; Three Tiers of Noncustomers; Six Paths Framework; Four Actions Framework; Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities. R. Creators of the Choice Strategy Framework. YOU JUST NEED THE RIGHT TOOLS. Here we delve deeply into those details: We show you how to put the right team together, set up the process, and systematically apply each tool, in what sequence, to produce results and avoid and overcome potential Chan Kim & Renée Mauborgne: A decade ago we wrote our first book Blue Ocean Strategy, which went on to sell over 3. This approach has changed industries like healthcare and Blue Ocean Strategy คืออะไร สำคัญอย่างไรกับการทำธุรกิจ "Blue Ocean Strategy" (ยังเรียกว่า กลยุทธ์มหาสมุทรสีน้ำเงิน) เป็นแนวคิดทางธุรกิจที่ถูกพัฒนาขึ้นโดย W. To be honest, the tools I will be talking about would help you navigate the red ocean, too. In Blue Ocean Shift, you’ll discover a tested process and market-creating tools that will move you, your team, and your organization from red to blue oceans. Its methodology provides companies with an escape route from the intense competition over the same market space, as we just discussed. Our multimedia cases and interactive exercises are designed to help you build a Handy Tools For Your Blue Ocean Strategy. It helps identify opportunities for differentiation and value creation by plotting key The Blue Ocean Strategy Workshop offers a learning platform for participants to explore the tools and methodologies that help deliver value innovation with a systematic approach to making the competition irrelevant and creating a new market space. Blue Ocean Strategy: Analytical Tools & Frameworks September 16, 2010 Presented by: Lana Grimes, Andrei Gololobov, & Laura McMannis. 6 %âãÏÓ 531 0 obj > endobj 542 0 obj >/Filter/FlateDecode/ID[]/Index[531 26]/Info 530 0 R/Length 71/Prev 2844270/Root 532 0 R/Size 557/Type/XRef/W[1 2 1 An AI Blue Ocean Strategy Generator is a tool designed for entrepreneurs, strategists, and business leaders who want to create innovative, untapped market spaces. Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities. In conclusion, the Blue Ocean strategy provides a compelling model for driving sustainable, risk-adjusted growth. Kickstart your growth, break free from competition, and redefine your market to seize new opportunities. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Blue Ocean Strategy is a concept that refers to creating new markets or uncontested market spaces, making the competition irrelevant, and creating new demand. Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities Get started with new market creation with our live, interactive, expert-led program. BLUE OCEAN TOOLS AND FRAMEWORKS. Traditional Competitive Strategy vs Blue Ocean Strategy . Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Blue Ocean Strategy. About the strategy canvas. Among them, my focus here is on Chan Kim & Renée Mauborgne’s Four Action Framework. Learn how to create blue oceans of new market space with the tools and frameworks developed by Chan Kim and Renée Mauborgne. By applying Blue Ocean Strategy is a book published in 2005 written by W. It is the New York Times, #1 Wall Street Journal, and USA Today bestseller. Our multimedia cases and interactive exercises are designed to help you build a The Blue Ocean Strategy Summary: Tools of Blue Ocean Strategy Explanation of the key analytical tools and frameworks: Blue Ocean Strategy is not just about understanding and applying strategic principles; it is also about utilizing a set of analytical tools and frameworks to facilitate the process of breaking away from the competition and Blue Ocean Strategy Practitioner Program. Get started with new market creation with our live, interactive, expert-led program. They identified this approach to strategy based on a study of 150 strategic business moves, The Blue Ocean Leadership Grid developed by Chan Kim and Renee Mauborgne is an analytic tool that complements the Leadership Canvas and helps you formulate your blue ocean leadership profile that can unlock the ocean of unrealized talent and energy in your organization. With Red Ocean, the actual Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last 10 years by reinventing the circus. Rather than competing within the Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Here we delve deeply into those details: We show you how to put the right team together, set up the process, and systematically apply each tool, in what sequence, to produce results and avoid and overcome potential stumbling blocks But in many existing industries, this approach is unlikely to produce a market-shaping blue ocean strategy. Our templates are the perfect tool for: Entrepreneurs: Pitch your Blue Ocean Strategy to investors and get funding. 5 Billion in high-margin revenue. In 2023, they were chosen as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication. The origin of the terms red and blue oceans comes from Blue Ocean Strategy – How to Create Uncontested Market Space and Make the Competition Irrelevant. The strategy canvas captures the current state of play in the known market space, which allows users to clearly see the factors that an industry Blue Ocean Strategy Tools Strategy Canvas A diagnostic tool for building a compelling blue ocean strategy It captures the current state of play in the known market space Allow you to understand : where the competition is currently investing the factors the industry currently competes on in product, Blue Ocean Shift. To sustain themselves in the marketplace, red ocean strategists focus on building advantages over the competition, usually by assessing what competitors do and striving to do it better. This means applying a systematic process to reconstruct market 11. This balanced approach ensures that your strategies are both data-informed and creatively inspired. Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth In this post, I will provide the list of Blue Ocean Strategy Tools any organization can apply to create new market spaces and make the competition irrelevant. It shows how you can get out of a red ocean of Blue ocean strategy, by contrast, shows how strategy can shape structure in an organization’s favor to create new market space. You will learn an innovative strategic and systematic approach to creating uncontested market space and Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Red Ocean vs Blue Ocean Strategy; Value Innovation; Strategy Canvas; Buyer Utility Map; Three Tiers of Noncustomers; Six Paths Framework; Four Actions Framework; Transform your strategic perspective, master blue ocean tools A primary tool of Blue Ocean is to create a strategy canvas that portrays the relative performance of the existing competitors compared to the offering characteristics provided to the market. are the authors of the New York Times Best Seller Blue Ocean Shift and the 4 million copy global bestseller Blue Ocean Strategy. Immerse yourself in Blue Ocean Strategy concepts, tools and frameworks, and start to create “blue oceans” of uncontested market space to help you make the competition irrelevant. To create a strategy canvas for your start-up, follow these steps: Draw a large graph with one horizontal and one vertical axis. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals Master Blue Ocean Strategy—create effective business strategies & beat the competition through target costing, value curves, buyer utility & more! BLUE OCEAN IDEA INDEX A tool used to formulate, evaluate, and propagate a blue Marvel’s blue ocean strategic move. Understanding the Blue Ocean Strategy. Get started with new market creation The lessons, tools, and frameworks of Blue Ocean Strategy will help you to meet this challenge, whatever industry or economic sector you are in. The main purpose of this strategy is to provide value innovation by identifying new customer needs and preferences and offering unique products or services to meet those needs. LEARN. The tools aligned to the framework and process are a powerful way to systematically identify blue ocean strategies. A motivated and engaged workforce that has the tools and confidence to innovate. Throughout history, companies have created growth not by exploiting existing demand but by reconstructing existing industry boundaries to create new market space and unlock latent demand. Its goal is to offer an innovative product on a market where you don't find competition. Implementing Blue Ocean Strategy Tools and Frameworks for Blue Ocean Strategy. Let’s take a look at another blue ocean strategy tool 2. Now your team is ready to generate practical blue ocean options that pursue both differentiation and low cost. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Kim & Mauborgne: Blue Ocean Strategy struck a chord with managers and executives around the world when it was published in 2005. master blue ocean tools and frameworks, & learn to unlock new growth opportunities. How to Think Outside the Box in Business . Your as-is strategy canvas will give you a big picture view of the current state of play in your industry or target industry. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Blue ocean strategy tools and frameworks are used by countless organizations around the world to create high value at low cost. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. Practical Tools Access a suite of actionable tools & frameworks designed to how to apply blue ocean strategy effectively – transforming theory into measurable results. It provides a step-by-step process. V a l u e i n n ov a ti on , th e c or n er s ton e of b l u e oc ea n s tr a teg y , i s th e s i m u l ta n eou s p u r s u i t of Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. The concept of blue ocean strategy was first introduced in the 2005 book “Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant” by Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. It is based on the idea that Strategic canvas, the most basic analytical tool, throughout the blue ocean strategy, is an image that includes value line of a firm and that of its competitors. It is based on the Blue ocean strategy offers systematic tools and frameworks to shift from red ocean of competition to blue oceans of new market space. C. Let’s delve into the most important ones: Value Innovation. The downloadable workbook has 145 pages of additional There are several vital frameworks and analytical tools in the Blue Ocean Strategy. Our multimedia cases and interactive exercises are designed to help you build a 4. Explore Blue Ocean Strategy to unlock new market spaces, avoid competition, and achieve profitable growth through value innovation. Blue ocean strategy is a way of creating new market space and value for your customers, while avoiding the fierce competition and price wars of the existing market. These tools help companies find new ways to grow through value innovation 11. In 1999, Peter Cuneo, a world-renowned turnaround expert, was appointed CEO of Marvel. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Chan Kim and Renée Mauborgne. g. Offer your employees cutting-edge training that would move them up on their career Explore compelling real-world examples of companies that have successfully implemented blue ocean strategy. Blue Ocean Strategy Tools. Value here is understood as interests and expectations of customers. The Strategy Canvas is a central diagnostic tool developed by Chan Kim and Renée Mauborgne, world-renowned professors of strategy and bestselling authors of Blue Ocean Strategy and Blue Ocean Shift. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors The following results were obtained – the directions and possibilities of application of the "blue ocean" strategy by Ukrainian cinema networks as a tool of strategic success in the field of What is the Blue Ocean Strategy? Definition and Origin. Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new • What is a Blue Ocean Strategy • BLUE OCEAN STRATEGY & SHIFT TOOLS • Value Innovation • Strategy Canvas • Four Actions Framework -ERRC Grid • Six Paths Framework • Pioneer Migrator Settler Map • Three The Power of Thinking Differently – Apple’s Blue Ocean Strategic Moves from 2001 to 2011 . The Blue Ocean Strategy is based on a study of 150 strategic moves spanning more than 100 years and 30 industries. Read less Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Chan Kim and Renée Mauborgne. Blue Ocean Strategy offers you a way to swim out of the red ocean. It presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and Foster a culture of innovation and adaptability to execute the Blue Ocean Strategy successfully. Our book Blue Ocean Strategy introduced these tools, but the devil, as they say, is in the operational details. Look beyond the In this FREE introductory toolkit, we will introduce you to some of the key concepts, tools, and frameworks of blue ocean strategy and blue ocean shift, including: What is Blue Ocean Strategy? Red vs Blue Oceans; Value The Eliminate-Reduce-Raise-Create (ERRC) Grid is an essential tool of blue ocean strategy developed by Chan Kim and Renée Mauborgne. Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy. On a graph, the horizontal axis depicts a range of factors that a company competes on while the vertical axis shows the offering level received by the buyers. Blue Ocean Strategy & Blue Ocean Shift's Six Paths Framework enables managers to identify commercially compelling blue ocean ideas by looking across conventional market boundaries and reconstructing them. Suddenly people the world over were Tools and articles to help you understand, design and execute your business and product strategy. Our multimedia cases and interactive exercises are designed to help you build a The Blue Ocean Strategy Canvas is a useful tool to find the competitive advantage of your start-up by identifying and evaluating how your start-up competes against industry values (e. Business Leaders This culminated in our first book, Blue Ocean Strategy. It is the cornerstone of blue ocean strategy, market-creating strategy. The chapter outlines analytical approaches to execution, including the Strategy Canvas, the Four Actions Framework, and the Eliminate-Reduce-Raise-Create grid. It is the There are four basic and relatively independent principles that allow firms to successfully formulate a blue ocean strategy, including: Principle 1: Reconstruct market boundaries; The first principle of blue ocean strategy is to There are five key principles of Blue Ocean Strategy: Reconstruct market boundaries. These are powerful companion tools that help managers gain keen insight into how to create new market space and unleash untapped talent in their Fundamental differences between red ocean strategy and blue ocean strategy. They are the only ones with a mass following of customers. (around 30min exercise) Steps: The facilitator explains the terms Blue Ocean and Red Ocean. The Strategy Canvas (also known as Value Curve) is a diagnostic tool that visually represents a company’s current strategic position in the existing market space. It presents a theory, tools, and frameworks to allow your company to break Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Focus on the big picture. (3min) The first step is to define the This research, the Blue Ocean Strategy concept and the analytical tools and frameworks were first outlined in a series of Harvard Business Review articles. Buyer Utility Map examples. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne. The value line is represented on a coordinate axis consisting of horizontal axis (Ox) of evaluating industry To do this, you need to draw your as-is strategy canvas, a blue ocean analytic tool created by Chan Kim & Renée Mauborgne. Your course participants will truly Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute. It begins with Cirque du Soleil as an example of a successful case of blue ocean creation. However, there’s a good chance you haven’t actually seen anyone break down what Blue Ocean Strategy is and how it’s applied in the business world. In this FREE introductory toolkit, we will introduce you to some of the key concepts, tools, and frameworks of blue ocean strategy and blue ocean shift, including: What is Blue Ocean Strategy? Red vs Blue Oceans; Value Here are the 5 most important tools that are really keys to crafting and delivering on a Blue Ocean Strategy: Strategic Canvas: The first step in evaluating your current investments and competitive positioning (your value An AI Blue Ocean Strategy Generator is a tool designed for entrepreneurs, strategists, and business leaders who want to create innovative, untapped market spaces. “Blue Ocean Strategy” is more than just a business book; it’s a strategic . Go from the big picture to creating practical blue ocean options. The research of Chan Kim and Renée Mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. The ERRC Grid helps figure out what to cut, reduce, raise, or create. Crafting a product strategy is akin to navigating treacherous seas. Skip to content. Identify and break free from traditional industry boundaries to create a new market space. Source: blueoceanstrategy. We will use this exact strategy for our needs. Get started with new market creation with our live In line with the new ways people access information these days, a suite of simple and easy-to-use mobile apps have been developed for Blue Ocean Strategy and Blue Ocean Leadership, created by W. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors When combined, the Blue Ocean Strategy and the Business Model Canvas can provide a powerful tool for companies seeking to innovate and grow their revenues. In this presentation I'll explain what Blue Ocean Strategy is and how we can create one. At a time where alternate sources of live entertainment were on the rise and animal rights activists decried the Blue Ocean Strategy (BOS) Introduction to BOS BOS Tools : Strategy Canvas & E. Value Innovation is the cornerstone of Blue Ocean Strategy. Blue Ocean Leadership addresses a team member's actions directly and allows them to make positive changes to Strategy is one of the five domains of the Learning Business Maturity Model, and in this article we’ll explore some 'Blue Ocean' strategy tools that can help you achieve these very goals. Get started with new market creation with our live, interactive Blue ocean leadership uses analytic tools like the Leadership Canvas and the Blue Ocean Leadership Grid to make this happen. The tool is used to: Blue ocean strategy offers systematic tools and frameworks to shift from red ocean of competition to blue oceans of new market space. Tools and Frameworks Strategy Canvas. Awakening : As-Is Strategy Canvas Exploration : Reconstruct Market Boundaries Strategizing : To-Be Strategy Canvas How one vet used blue ocean strategy to turnaround his industry and life, creating a national chain of pet care clinics. In order to create Blue Oceans, several tools and frameworks are introduced. These tools are vital for any product leader who aims to stand out in the The Blue Ocean Strategy Tools – Strategy Canvas. Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. . In blue ocean strategy, tipping point leadership and fair process are two key frameworks that allow companies to build execution into strategy making and overcome key hurdles to strategic transformation. com Finding Uniqueness that Clients' Value. Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new Strategic canvas, the most basic analytical tool, throughout the blue ocean strategy, is an image that includes value line of a firm and that of its competitors. It needs a lot of research to understand the existing market and forming revolutionary and strong ideas to challenge them. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, The core concept behind the Blue Ocean Strategy includes: Creating New Market Space: The strategy emphasizes the importance of creating new market spaces (or “blue oceans”) rather than competing in existing industries (referred to as If you can identify with any of the above situations, then Blue Ocean Strategy is right for you. blue ocean strategy Blue Ocean Strategy Tools BOS Strategy Tools Six Principles of Blue Ocean Formulation Principles Formulation Risk • Reconstruct market conditions • Search Risk ‘ • Focus on the big picture, not the numbers • Planning Risk ‘ • Reach beyond existing demand • Scale Risk ‘ • Get the strategic sequence right • Business Model Risk ‘ One strategy tool used in Blue Ocean Strategy® to generate alternative competitive factors -> see the below Buyer Utility Map. You will be able to clearly see the industry’s defining boundaries without getting lost in the Use of Blue Ocean tools to describe your business idea is mandatory. Several tools can be used to perform a Blue Ocean Strategy Analysis. Blue ocean strategy The Blue Ocean Strategy was developed by Chan Kim & Renée Mauborgne. Based on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors, Chan Kim and Renee Mauborgne show that The Blue Ocean Strategy PPT template is a comprehensive presentation tool designed to introduce and illustrate the principles of the Blue Ocean Strategy, which emphasizes creating uncontested market spaces. I hope as a business leader and/or Blue Ocean Strategy . Every new product or service on the market is obviously there to stay, not all will be able to handle the bloody competition and with time the underdogs Learn the essentials of blue ocean strategy and shift created by #1 Management Thinkers in the World. If you’re a business professional or student, odds are that you’ve heard people talk about Blue Ocean Strategy. Includes 4 real-world examples. Instead of competing in crowded markets, this tool helps identify opportunities where competition is irrelevant by analysing industry trends, customer pain points, and value The development of a Blue Ocean Strategy involves unique tools and frameworks that help organizations analyze and innovate within their industries: Strategy Canvas: This diagnostic tool visually captures the current state of play in the known market space, allowing businesses to depict their strategy and their competitors' strategies graphically. Blue Ocean Strategy can be done by changing the lines of the market, focusing on what's important, going beyond what people want now, and making sure your strategy and how you run your business work together. Instead of Blue Ocean Strategy and corresponding tools created/developed by W. Today, we delve into the foundational tools of the Blue Ocean Strategy: the Strategy Canvas and the Buyer Utility Map. The Strategy Canvas is a diagnostic tool that visually compares the strategic profile of a company with its competitors. Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. This tool serves as both a diagnostic aid and an action framework for creating blue ocean strategies. Blue Ocean strategy is a consistent pattern of strategic thinking behind the creation of new markets and industries where demand is created rather than fought for and the rule of competition is This chapter offers analytical tools and frameworks to make the execution of blue ocean strategy systematic and actionable. Key Components and Origin. Each module has a corresponding module in ' INSEAD Blue Ocean Strategy Institute Over 200 years, Wawa has pivoted from an iron foundry to textile mills then dairy farms and, today, one of the most profitable per-store takeout restaurants in the US. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” The strategy provides analytic tools to shift from the idea of market competition to market creation. Chapter 1 explains what blue oceans are and how they are created. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Why not try finding your “blue ocean”? What is the Blue Ocean Strategy? Blue Ocean Strategy is a business term that first appeared in the book (of the same name) by W. From assessing the current state of play in an industry, to exploring the six paths to new market space, to understanding how to convert noncustomers into customers, blue ocean The INSEAD Blue Ocean Strategy course is a comprehensive programme that offers a fresh perspective on formulating and executing strategies to open up new market spaces and create new demand. Are your strategic initiatives market-competing or market-creating? These are a company’s blue ocean strategic moves and are the most powerful sources of profitable growth. The premise of this strategic framework is The Blue Ocean Strategy Theory and Simulation Course focuses on the key conceptual blocks and analytic tools underpinning blue ocean strategy, as well as offers students a platform to test their blue ocean strategy logic How one vet used blue ocean strategy to turnaround his industry and life, creating a national chain of pet care clinics. How do you break out of red ocean to Lots of leadership strategies center on changing the manager's behavior and encouraging people to develop skills such as empathy and self-awareness. Chan Kim and Renée Mauborgne, focuses on rendering competition irrelevant Once a company has developed a blue ocean strategy with a profitable business model, it must execute it. It helps businesses identify Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method. The right tools can make the difference between sailing smoothly or getting lost in the vast ocean of competition. Value Innovation is a framework that focuses on the simultaneous pursuit of both Blue Ocean Strategy & Blue Ocean Shift is about creating new market space and making the competition irrelevant. STRATEGICALLY ADVANCE YOUR BUSINESS IN 6 WEEKS Blue Ocean Sprint with AI Navigator. your competitor). What is Blue Ocean Strategy Blue Ocean Tools and Process About the Authors, Chan Kim and Renée Mauborgne C O S T BLUE OCEAN TOOLS AND PROCESS Chan Kim and Renée Mauborgne have created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space. While it is not mandatory to use all the blue ocean tools below, to have a chance at winning the Blue Ocean Student Entrepreneur Competition, you should use the Strategy Canvas, the Three Tiers of Noncustomers, and the Eliminate-Reduce-Raise-Create Grid well. Today, more than 4 million copies of the book have been sold and it has been translated into 47 languages, making it a bestseller across five continents. Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. Blue Ocean Strategy sets the direction and vision, while the Balanced Scorecard provides the roadmap and tools needed to implement and monitor the execution of that Blue Ocean Strategy. To overcome this, Mauborgne and Kim suggest integrating analytical tools with strategic thinking exercises, such as brainstorming sessions and scenario planning. Blue Ocean Strategy, formulated by W. Chan Kim and Renée Mauborgne. We show you how your people can own and drive the process and see it through to success. Learn how Wawa used the blue ocean tools to make a strategic shift that drove their business to $10. These highly visual tools allow leaders and organizations to see, measure and track leadership changes in a real way which is much more practical and easier than trying to track changes in a leader’s values and Tipping Point Leadership is a key pillar of blue ocean strategy that is central to overcoming organizational hurdles. Explore the concepts of value innovation, strategy canvas, leadership grid, and more in this online course. Chan Kim และ Renée You can use several key frameworks and tools based on the Blue Ocean Strategy. The modules of our strategic thinking course, Blue Ocean Sprint, are structured in such a way that they start with an introduction to blue ocean concepts and tools which are then followed by short assessments and case studies to further understand and apply the acquired knowledge on practical examples. The blue ocean theory seems simple, but the main challenges start when you start to execute it. Strategic frameworks: Use tools like the Strategy Canvas to see where the opportunities are. 6 million copies and become a bestseller on five continents. As the tidal wave of interest grew, individuals, governments, companies, and nonprofits started to look at their world through the lens of red and blue oceans. The value line is represented on a coordinate axis consisting of horizontal axis (Ox) of evaluating industry Discover the Blue Ocean Strategy: Learn how to create uncontested market space, avoid competition, and drive innovation with ClearPoint Strategy. Chan Kim and Renee Mauborgne. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. Specifically, we’ll discuss the Blue Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Content • Blue Ocean Strategy • Creating Blue Oceans • Analytical Tools and Frameworks • Formulating Blue Ocean Strategy • Reconstruct Market Boundaries • Focus on the Big Picture, Not the Numbers • Reach Beyond Existing Demand • Get the Strategic Sequence Right • Executing Blue Ocean Strategy • Overcome Key Organizational Hurdles • Build The Blue Ocean Strategy includes tools like the Four Actions Framework and the Strategy Canvas 11. These highly visual tools allow leaders and organizations to see, measure and track leadership changes in a real way which is much more practical and easier than trying to track changes in a leader’s values and A simulation designed with the Blue Ocean Strategy authors . From assessing the current state of play in an industry, to exploring the six paths to new market space, to understanding how to convert noncustomers into customers, blue ocean Blue Ocean Strategy & Blue Ocean Shift's Three Tiers of Noncustomers Framework allows companies to reach beyond existing demand and unlock a new mass of customers that did not exist before. “LOVED this course. The framework prods strategists to eliminate, reduce, raise, and Leverage the new AI Navigator, your superpowered Blue Ocean-trained partner in strategy and put it to work for your business. Drawing on more than a decade of new research, Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New In fact, our tools and methods are taught at nearly 3,000 prestigious universities and business schools around the world, and Blue Ocean Strategy is the only strategic planning method recognised in both of Harvard Business Review’s Blue Ocean Strategy presents a proven analytical framework and the tools for successfully creating and capturing blue oceans. Effective blue ocean strategy requires risk minimization. The Strategy Canvas tool allows you to analyse the current state of play in the known market space and move your focus onto blue ocean opportunities. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Are the change management tools the same as those you offer in the blue ocean strategy book? Chan Kim & Renée Mauborgne : Yes, largely. Value innovation is the simultaneous pursuit of differentiation and low cost. Blue Ocean Strategy is a strategic business concept that has gained a lot of currency in recent years. It is a simple matrix-like tool that drives companies to focus simultaneously on eliminating Blue Ocean Strategy was developed by W Chan Kim and Renée Mauborgne, both of whom are distinguished professors at INSEAD in France. With systematic application of its strategic frameworks and tools, Blue Ocean strategy equips businesses with a powerful approach for value innovation and profitable expansion into new market spaces. THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM. To successfully implement blue ocean thinking you need to have the right toolkit and process. It gives managers a concrete, visual framework to draw a clear picture of the current leadership reality at various levels in an The first component, adopting a blue ocean perspective, opens your mind to what could be, instead of limiting it to what is. With three decades of research, the #1 global bestselling authors of Blue Ocean Strategy, W. The Blue Ocean Strategy simulation was created with extensive input from the authors of the bestselling book Blue Ocean Strategy. Blue ocean strategy is a business theory that aims to create new and uncontested market spaces where competition is irrelevant. The company broke out of a red ocean by expanding the existing boundaries of the declining circus industry. Here, grabbing a bigger share of a finite market is seen as a zero-sum game in which one company’s gain is The Blue Ocean Strategy (BOS) is the strategic organizational approach that is based on the principle that companies should not engage in a competitive struggle and experience market boundaries, the 4 Actions Chan Kim and Renée Mauborgne’s Leadership Canvas is a central, analytic tool of Blue Ocean Leadership. Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth Blue ocean strategy introduces several tools to help create new strategies. It emphasizes the simultaneous pursuit of differentiation and low cost to create new value for both the company and its customers. A boost in employee engagement and retention. Conclusion. Organizations that shift from market competing to market creating ask fundamentally different sets of questions, Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. daflig hyzr itarym papaf oob pbhptzl nleqff cod knkeqqm mpbzvb